![]() ![]() Tune in now and turn up your profits! Mentioned in this episode: Gretchen shows us why these fears are often unfounded and how a different mindset will lead to better returns. Oftentimes salespeople are worried that price increases will drive away customers and that economic downturns automatically require companies to drop prices for goods and services. Strategies for implementing price increases.Demonstrating value to prospective customers.Signs that your prices may be too low or too high.Gretchen walks through how to price goods and services competitively, including: ![]() Price can be the quickest way to increase revenue and profit more impactful in the short run than closing new deals. She is the CEO of Boost Profits, a sales and pricing consultancy firm, and she is here to share some valuable lessons learned from more than 25 years in sales and sales management.īoost Profits was formed in 2009 in order to help sales teams focus on the role science and data play in elevating revenue and profit through effective price setting. Gretchen started her sales career as a reluctant salesperson but through mentorship, hard work, and perseverance she has become a self-proclaimed “sales nerd” and is widely recognized as a top sales influencer. Our guest this episode is Gretchen Gordon, award-winning sales management blogger and dynamic speaker. ![]()
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